Mark Willes, President of Deseret Management Corporation, was both an informing and entertaining speaker. He explained that many exciting things lay ahead if the corporation combines old with new media, and they have a mission statement to help them accomplish great things.
"To be trusted voices of light and knowledge reaching hundreds of millions of people worldwide."
Even though DMC is owned by the church, Mr. Willes reinforced the fact that they "are not the church." Still, their purposes must be aligned with LDS values. The goal to reach hundreds of millions of people may be a steep one, but Mr. Willes said there is power in setting a goal that is so ambitious you might never get there.
It was very inspiring to hear about his life achievements. At General Mills, he was able to reduce an assembly line process from 3 hours to 11 minutes, saving the company millions of dollars. At the LA Times, he increased subscription by 20%. All of his success was a result of having nearly unreachable goals.
I believe that journalists have to embrace advancing technology and the wide range of media that lies ahead. As Mr. Willes would say, if you shoot for the moon, you'll land among the stars. If journalists do not set goals to advance with the times, they will be left behind.
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